Illustrated Polka Dot Teapot Studio logo featuring a terracotta teapot, botanical leaves and quill, with the brand name beneath on a warm cream background.

A space for ideas to grow

Email Marketing

Email marketing gives you a direct way to stay connected with the people who are already interested in your business, without relying entirely on social media algorithms.
From a warm welcome sequence to a thoughtful monthly update, my email marketing services for small businesses can help you create on-brand emails that feel genuinely worth opening.

Email Marketing That Feels Human

Good email marketing doesn’t need to mean constant discounts, artificial urgency or filling somebody’s inbox simply for the sake of staying visible.
It can be a useful update, a thoughtful story, a behind-the-scenes glimpse or a gentle introduction to something your business offers.
Together, we can create emails that sound like your business, strengthen the connection with your audience and support your wider marketing goals.

Ways to Work Together

A thoughtfully written and designed email for a launch, promotion, announcement or important business update.

Your email campaign includes:
Email copy of up to 750 words
Subject line and preview text
Branded email layout
Clear call to action
Links and image placement
Test email and final checks
Scheduling through your existing platform
One round of reasonable amendments

You’ll have the opportunity to review and approve the finished email before it is scheduled or sent.

A connected series of three emails designed to welcome new subscribers, introduce your business and help them understand what you offer.

Your welcome sequence includes:
A simple sequence plan
Three coordinated emails
Subject lines and preview text
Branded email layouts
Clear calls to action and links
Test emails and final checks
Setup within your existing platform
One round of reasonable amendments

The sequence will be shaped around your business, audience and the journey you would like new subscribers to take.

A reusable newsletter system designed to help your business stay connected with its subscribers. I’ll create your branded template, complete your first edition and provide practical guidance for using it again.

Your Newsletter Starter Package includes:
-A simple newsletter content plan
-One reusable branded email template --A completed starter newsletter using your supplied information
-Email copy of up to 750 words
-Suggested recurring sections and content prompts
-Subject line and preview text
-Calls to action and relevant links]
-Testing and final checks
-Setup within your existing email platform-
Practical guidance for using the template again
-One round of reasonable amendments

The structure will be tailored to your business, audience and the updates you want to share.

Ongoing support
If you’d prefer me to plan, write, update and schedule your newsletter each month, ongoing support is available from £75 per edition once your template is in place.

How It Works

Tell Me About Your Business
We’ll begin with your business, audience and what you would like your emails to achieve. You don’t need to arrive with a finished idea. A rough topic, upcoming launch or collection of notes is enough to get us started.
Plan the Content
I’ll help shape your ideas into a clear email or sequence, with an agreed purpose, message and call to action.
Write and Design
Your email will be written in a tone that feels natural to your business and designed to complement your existing branding.
Review and Send
You’ll have the opportunity to review everything before it is scheduled or sent, with one round of reasonable amendments included.

A Few Helpful Things to Know

These services are created around your existing business and brand.
You’ll need an active account with an email marketing platform such as MailerLite or Mailchimp.
Platform subscription costs are not included in the service price.
You’ll need to provide suitable access if you would like me to design, test or schedule emails within your account.
Your subscriber list must have been collected appropriately and with permission to receive marketing emails.
One round of reasonable amendments is included.
Additional emails, templates or substantial changes can be added for an agreed fee.
Any additional costs will always be discussed before extra work begins.
Final approval will be requested before any email is scheduled or sent.

Something Worth Opening

Your subscribers have already chosen to hear from your business.
A thoughtful email gives you the opportunity to reward that interest with something useful, personal or genuinely enjoyable to read.
Whether you need help sharing one important update or would like regular support staying in touch, we can create an approach that feels manageable, consistent and recognisably yours.

Not Sure What You Need?

Perhaps you haven’t emailed your subscribers for a while, you’re unsure what to say, or your current emails don’t quite sound like you.
You might also be looking for regular monthly support to help you plan, create and send emails more consistently.
Tell me a little about your business, your email list and where you’re feeling stuck.
I’ll help you find the right place to begin or create a monthly package tailored to your needs.
No polished email strategy needed, just tell me what’s on your mind.