Brand storytelling is the way your business communicates who it it, not only through the words you use, but through its colours, imagery, personality, values and the feeling it creates. It’s what makes a brand feel like a little world of its own.
A thoughtful brand story helps people understand what makes your business different, connect with the person behind it and recognise your work wherever they find it. From your visual style and tone of voice to the details you choose to share, everything works together to tell a consistent story.
You don’t need a dramatic founding tale or a perfectly polished brand strategy. Your story can be found in why you started, what matters to you, how you approach your work and how you want your customers to feel.
A logo might identify your business, but your brand is the entire atmosphere surrounding it. Is it soft, thoughtful and grounded? Curious and quietly magical? Warm, nostalgic and handmade? Bright, playful and full of personality?
Together, we can explore those details and turn them into a cohesive brand world that feels genuinely connected to your business, not something chosen simply because it happens to be fashionable.
Whether you need a complete visual direction, a gentle refresh or simply some help making sense of your ideas, we can choose a level of support that suits where your business is now.
A cohesive brand direction created for newer businesses establishing their visual identity or existing brands ready for a more consistent look.
Your personalised brand kit includes:
-Carefully selected colour palette --Coordinating font pairings
-Brand personality and visual direction
-Eight editable social media templates
-One editable carousel template
-One editable email template
-A “brand in action” example
-Practical brand guidance sheet
-One round of reasonable amendments
Before the project begins, you’ll complete a short questionnaire about your business, audience and how you’d like your brand to feel.
For existing businesses whose branding feels disconnected, dated or no longer quite right. We’ll retain what still works while creating a clearer, more cohesive visual direction.
Your brand refresh includes:
-Review of your existing visual identity Refreshed colour palette
-Updated font pairings
-Visual mood board
-Brand personality and style-keywords
-Practical recommendations for a cohesive look
-One round of reasonable amendments
This is a lighter service than the Personalised Brand Kit and does not include marketing templates, although these can be added separately.
For businesses with plenty of ideas but no clear visual direction. We’ll explore the personality, atmosphere and story behind your business, creating a stronger foundation to build upon.
Your Brand Story & Direction guide includes:
-Visual mood board
-Brand personality and descriptive keywords
-Core themes and ideas
-Audience and customer feeling
-Colour and imagery direction
-Guidance on your brand’s atmosphere
-Practical suggestions for content and visuals
This service provides an inspiring creative direction to develop yourself or use as the starting point for further brand design.
The services above are intended as helpful starting points rather than limits. If you would like a different combination of brand support, additional templates or help bringing a particular idea to life, please get in touch.
I can create a tailored package around your business, goals and budget, with a clear quote provided before any work begins.
Possible additions include:
-Additional social media templates
-Pinterest pin templates
-Presentation or document templates
-Branded marketing materials
-Extra carousel designs
-Product or service graphics
-Additional “brand in action” examples
-Guidance for applying your new direction across different channels
I love creating imaginary little brand worlds, businesses with their own personality, audience, atmosphere and story.
Collections such as Grounded Earth and Quiet Magic explore how colour, typography, imagery and small creative details can work together to make each brand feel completely distinct.
A soft sage palette might suggest something calm, natural and quietly considered. Deep moss and warm neutrals can create a sense of history and curiosity, while velvet tones and magical details might shape an entirely different world.
Your business already has its own story.
My role is to notice the details, understand what makes it special and help you turn those ideas into a visual world that feels recognisably yours.
Tell Me About Your Business
You’ll complete a short questionnaire or tell me a little about your business, audience, ideas and what currently feels missing from your brand. You don’t need to know exactly what you want. Favourite colours, visual references, half-formed ideas and even a list of things you dislike can all help us find the right direction.
Choose Your Support
I’ll recommend the most suitable service or create a tailored package based on what your business needs. You’ll receive a clear list of deliverables, price and expected timescale before any work begins.
Your Brand Takes Shape
I’ll explore the colours, typography, imagery, personality and creative details that could bring your business story together. Depending on your chosen service, this may include mood boards, visual direction, templates or a complete personalised brand kit.
Review and Refine
You’ll receive the proposed direction to review, with one round of reasonable amendments included. Once everything feels right, your final files and guidance will be supplied ready for you to use.
The services on this page focus on brand personality, visual storytelling and practical creative direction.
Logo design is not currently included as a standard service.
Personalised Brand Kit templates are created in Canva and can be edited by you after delivery.
Canva Free elements will be used unless we agree otherwise or you have access to Canva Pro.
One round of reasonable amendments is included.
Complete changes of direction after the initial concept has been agreed may require an additional fee.
Any additional costs will always be discussed and agreed before extra work begins.·
Project timescales begin once I have received the information and materials needed from you.
You don’t need to arrive with a polished creative brief or know the difference between a brand refresh and a complete brand kit.
Tell me a little about your business, what you already have and where things currently feel disconnected. I’ll help you work out which kind of support would be the best fit.
No perfectly organised ideas needed, just tell me what’s on your mind.
